Marketing

Top 10 Competitor Tracking Tools

Post by
Andrew Pierno
Top 10 Competitor Tracking Tools

If you want to succeed in a competitive market, you need to understand your customers' needs faster and create better offers than your competitors.

But how do you avoid getting blind-sided by competitors? You need intelligence. You'll have a future-proof strategy when you know how they think, promote, and work.

That's where competitor tracking comes in! Competitor tracking shows you what your competitors are doing, how they’re doing it, and if they’re doing it well. And in this post, we'll show you the top 10 competitor tracking tools to add to your toolkit!

1. SEMrush

SEMrush is a complete digital marketing solution that helps you with SEO, keyword research, social media content, PPC, and so much more. 

It also includes comprehensive competitor analysis tools, including finding competitors’ keywords, analyzing keywords and ads, finding your competitors’ best-performing ads, and more.

Ultimately, SEMrush gives you insights into your competitors’ overall online presence, marketing strategies, and their SEO, paid ads, and social media performance.  

If you already use SEMrush for keyword analysis, it may be time to explore further.

2. Ahrefs for SEO Competitor Tracking

Ahrefs is one of the best SEO tools on the market. And it’s easy to see why when you consider the features it offers, especially when it comes to competitor analysis. 

For example, Ahrefs lets you monitor your competitors’ backlinks, analyze their keywords, and track individual keywords to see how you stack up.

You'll see what keywords your competitors rank for and how much traffic they drive. You'll also understand the core reasons behind their positive rankings, so you can learn from them (and beat them at their own game).

Unfortunately, if you're looking for a more comprehensive solution, consider other tools. Ahrefs specializes in SEO.

3. SpyFu for PPC Competitor Tracking

The favorite tool in the PPC arsenal, SpyFu, gives you deeper insights into the keywords that specific websites buy on Google Ads

And it’s effortless to use, too. You just need to enter the domain you want to search for. The tool will show you all the keywords the domain has ever ranked for or bid on Google Ads.

This information gives you an idea of which keywords perform well and which ones you should skip. You don't have to learn everything first-hand; learn from your competitors and avoid ineffective keywords from the get-go.

4. BuzzSumo for Content Competitor Tracking

BuzzSumo is a content marketing tool that you can use to see your competitors’ best-performing posts and pages. It’s as simple as typing your competitors’ domain name into the search bar. 

You'll get information on the top-performing content on your competitor's website to gauge performance and extract insights. You'll also see how much engagement and backlinks every post receives.

While you're in your BuzzSumo dashboard, you can use it to generate content ideas for any keyword. When you're ready to distribute your content, you can quickly identify and get in touch with the top influencers in your industry. 

5. SimilarWeb

SimilarWeb is designed to analyze SEO and content, so you can use it to see how much traffic your competitors are getting, where this traffic is from, their top keywords, and more. It also displays your competitors’ global, country, and category rank. 

This is great for benchmarking your strategy against your competitors and identifying trends in the market. You'll uncover new opportunities earlier, so you can capitalize on them before the news spreads.

6. Brand24 for Social Media Competitor Tracking

Brand24 lets you monitor mentions about your brand on social media platforms. It goes further than this, and you can also monitor brand mentions about your competitors and track social mentions of any keyword, hashtag, service, or product.

This lets you see not only what people are saying about your brand or products but also those of your competitors, and you can see if what they’re saying is positive or negative. 

From there, just apply their negative (or positive) feedback to your product and provide a better experience than your competitors.

7. Owletter for Email Competitor Tracking

If you wished you could be a fly in your competitor's inbox, Owletter has just the thing for you! 

Owletter is a competitor tracking tool that provides insights into your competitors’ email activity. When you run an analysis, you’ll learn more about your competitors’ email marketing efforts, what’s working for them, and what’s not. Apply their learnings to your own strategy and win more customers!

Owletter provides extensive information, including how often your competitors send emails, if they change their schedules during certain times, whether they have a spam reputation, and more. 

8. Wappalyzer

Wappalyzer delves into the technical aspects of your competitors’ websites. It’s a browser extension showing you what technologies a website uses. 

If your competitors' websites are faster than yours, Wappalyzer will let you peek under the hood and analyze their stack.

You can learn what your competitors use for content management, eCommerce, SEO, servers, analytics, web frameworks, and more.

9. BuiltWith

BuiltWith takes Wappalyzer's functionality a step further. It identifies what technologies a competitor’s website is using and allows you to track a specific market trend, market share, or technology.

If you're worried about keeping up with the times, BuiltWith will allow you to track whether a specific technology is gaining or losing market share. It also monitors how fast the trends change and alerts you to how competitors switch out their legacy stacks for modern solutions. 

10. ScreenshotAPI for Screenshot Tracking

Finally, our platform, ScreenshotAPI, allows you to take bulk programmatic screenshots of any website. Since it's an API, you can use it for virtually anything. Then, simply export the screenshots in your preferred format.

ScreenshotAPI allows you to, for example, take daily screenshots of your competitors’ websites to track product prices, stay informed about the latest offers and product launches, monitor website changes, and track reviews about their products or services.

You can even monitor your website for compliance, sponsorship verification, and content archiving. 

Why work hard when you can work smart?

Learn more about ScreenshotAPI and how it can help you stay ahead of your competitors! Get started for free today